It’s 2019, so if you have a business, the chances are you have a website! Whether you sell your products online, or just promote your services through your site, it’s important to understand how people are using your site so you can improve the visitor experience and convert those website visitors into customers.
That’s where Google Analytics comes in.
In this blog, we explore the wonderful world of Google Analytics, providing a simple insight into how it can help you to boost business online. Here we go…
What is Google Analytics?
Google Analytics is a free tool offered by Google which tracks and reports your website traffic. Tracking code can be added to all of your website pages to record actions and movement of visitors.
Why is Google Analytics Important?
Your website is your shop window – you need to understand how customers are viewing your site, which products are most popular, and importantly when they are leaving your site without any action.
If you are a complete beginner and Google Analytics seems super confusing to you, then Google offer free tutorials to help you get to grips with how it all works. They provide bite-sized training courses with interactive videos and demos which will get you up to speed in no time.
The training will help you to:
- Understand Your Customer Demographics - Is one of your products particularly popular with over 50’s? Are most of your customers in a certain area of the UK? This information is vital into helping you to develop your products and can also inform your marketing strategy.
- See which platforms website visitors are using to access your site. It also enables you to see if visitors are using mobile or desktop devices. You can use this information to optimise your website for each device type.
If you don’t have time for Analytics, or you just can’t seem to get to grips with it, then don’t panic -but also, don’t ignore it! There are lots of experts out there who can assess your analytics and help you to assess your page or product performances.
If you need help with Analytics, Google Ads, websites, or anything techie, then Six Ticks can support you. Contact our friendly team today to tell us how we can help you.