Love them or loathe them. Mobile phones and mobile apps have taken over.
We are now a nation of downward looking, checking in at the gym, phones out at the pub, tap-happy phone lovers.
Yep, mobile is the place to be - even if we are actually physically supposed to be doing something else. Stats show we check our phones in bed, on the bus, in the office, in the cinema, whilst watching TV, while on the loo... and (worringly) 14% of us even regularly check our phones whilst driving.
In fact recent stats revealed that collectively in the UK we check our phones ONE BILLION times a day.
"If your plans don't include mobile your plans are not finished!" Wendy Clarke, Coca Cola
It's true we don't all have the resources of Coca Cola, but as the old marketing saying goes, you need to fish where the fish are. Mobile can't be ignored and that's why no matter the size of your business, you need a mobile strategy.
Over the next few weeks we'll be delving into the world of mobile strategy and giving you hints and tips into how your company can embrace mobile, including embracing mobile apps. Remember, we're always here to help and if you have any questions contact us directly.
To get us started here's a few things to think about as you start your mobile revolution.
A Few Simple Things to Get Your Business Mobile
There are a few basic things which your company must absolutely embrace and as soon as possible. A mobile, SEO friendly website ranks right up there. If your customers can't find you on Google, your website is difficult to navigate on mobile devices, or your competitor's website just ranks higher than yours, you've lost customers before you've even had the chance to show them how great you are.
Here are some simple ways you can help your business become more mobile savvy:
- Mobile optimise your emails.
- Get an SEO (Search Engine Optimisation) review and assess your websites 'Google' friendliness.
- Ensure your website is not only mobile friendly but optimised for all different screen sizes.
- Embrace social media.
- Make sure your mobile content works for the mobile audience - mobile is different from newsletters or websites. It needs to catch people's attention and be short yet impactful.
- Observe how people are accessing your website or marketing using analytics and use this information to build better mobile content.
- Keep your loyal customers by considering a mobile app for your business.
A Mobile Strategy for YOU!
Don't be overwhelmed. You don't have to try to compete with Coca Cola or Nike when it comes to marketing. We know you (probably) don't have a team of hundreds of digital professionals to run your mobile marketing.
But as a small business you have a great advantage! You know your customers better than anyone and mobile provides the unique opportunity to get closer to them and great mobile marketing will help to ensure they come back time and time again.
Small improvements can make a big difference, especially when capturing people's attention through mobile... and we can help!
Six Ticks specialise in all things digital and are currently offering free digital reviews for your business. Get in touch today for a jargon-free, friendly chat or claim your free digital review here: