The beautiful website not only looks great and showcases the services offered by the Cheshire based company, but it’s also ‘Google friendly’ and aims to help the training experts to be found online through search engine optimisation.
So, this week, we’re talking web design again, exploring the importance of SEO and how great web design incorporates SEO from the start.
Should I Bother with SEO?
We know, SEO can be sooooo boring and can seem completely impossible to understand, but it’s something that should not be ignored when it comes to boosting your online profile. No matter how beautiful or easy to use your website is, if your customers or audience can’t find you in the first place then it’s holding you back.
Stats show that there are 2.3 BILLION Google searches per day! That’s why SEO and being best mates with Google is kind of a big deal – if you want people to actually visit your website and buy your product or service.
Six Ticks put SEO at the forefront of our web development and design process. Here are the key areas we consider and you should too:
Google loves great coding. Coding is important because it’s the only part of your website that search engines and social media sites can see. It is a very large chunk of what determines how quickly your site loads (which directly affects visitors) and it is the difference between your website working and potential customers leaving your site.
SEO Friendly Content
Make sure Google knows what your site is about by including keywords within your website content – be sure to keep content natural and avoid ‘keyword stuffing’ though.
Add ALT Tags
All images on your website should have descriptive text known as ‘ALT’ tags. These help Google to understand the context of your imagery and index the site.
Google wants website users to have a great experience and therefore websites must be accessible on multiple devices and readable on different screen types. Your site will be penalised if you don’t account for mobile.
Have a Blog
Google loves fresh content and a great way of adding this is to have a blog which you update at least twice per month.
If you’re looking for an SEO friendly website for your company, then get in touch with our expert team today for a quick quote.