It's difficult to deny the obsession we have with those rectangular beeping things that remind us to get up, tell us how many steps we've walked, and keep us up-to-date with which school friends now have children. Love them or hate them, people are spending twice as long online on smartphones as they are on PCs and laptops, so they are here and they are here to stay.
We would hope that phones are used to speak to people, but 31% of smartphone owners do not make a single call in a given week. Smartphones are predominately used to go online and interact with businesses, whether that business is Facebook, Instagram, or a local company that have taken advantage of online bookings.
But where do mobile apps fit into this for your business and how do you make sure you don't miss out?
Here are just a few reasons why you need a mobile app for your business:
Over half of all Internet traffic in the world is mobile and 86% of time spent online on a mobile device is via mobile apps, not websites. So your company may have (and should have) a mobile-friendly website, but it is missing a huge chunk of potential traffic if it does not have a mobile app. More traffic means more customers.
Improve the Customer Experience
Customers want to easily get good service. We have been spoiled by companies like Google and Amazon who give us what we want whenever we want it. Now, we expect that level of service whenever we part with our hard-earned money. An app provides an easy way for customers and prospects to interact with your business at a time that suits them.
Almost every time a mobile user checks their device, they see app icons sitting on their home screen. Your logo and business name can be one of those icons, repeatedly reminding users that your business exists and is ready and waiting whenever they need it. Could your competitors offer the same thing?
Make a Direct Connection
Emails were the Holy Grail for marketing. They are cheap and they are quick, letting companies hit thousands of people with a marketing message at literally the click of a button. However, only about 20% of emails are ever opened. Push Notifications, on the other hand, are read in over 95% of cases. Got a message for your customers? Make sure they read it.
We're not telling you to replace all of your marketing with a mobile app, just to give customers another option to interact with you. By doing this, you are not only making it easier for customers and prospects, you're standing out from the crowd.
Speak to us about our affordable mobile app development today and get a free, no-obligation demo app that you can download and test on your smartphone!